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 Alamo Drafthouse Cinema
It’s an action–packed, thrill-a-minute ride. And that’s just the financials.
The Alamo Drafthouse Cinema is a unique combination of restaurant and first-run movie theater. We give our customers the experience of enjoying great food, beer and wine, while watching the latest and greatest movies and television events. Once you’ve experienced the Alamo Drafthouse Cinema, you won’t want to see a movie any other way. While many businesses have slumped in the last year, The Alamo is certainly giving customers what they want. And it shows:
Alamo Drafthouse Cinema experienced average gross sales per unit of over $5.3 million in 2008.*
How we do what we do.
Imagine a state-of-the-art theater, except every other row of seats is replaced with a long tabletop. Patrons order appetizers, pizzas, burgers, salads, beer or wine from the comfort of their seats while our trademark pre-show entertainment plays on screen. When the lights go down, our highly trained servers quietly bring all food and beverages to audience members. If they want to order anything more, maybe another beverage or a dessert, they can simply jot it down on a slip of paper. For our audiences, it’s a thrill to enjoy great food without missing any of the action. For franchisees, it’s a thrill to know exactly when the kitchen will be busy, and be able to turn out hundreds of meals while guests are totally entertained. This is best demonstrated by how our sales volume continues to grow.
Alamo Drafthouse Cinemas experienced same store sales increase of over 8.7% in 2008.
The box office is booming.
So many retailers and restaurant concepts have seen a sharp decline in sales due to the economy. Still, the box office is breaking records. Consumers refuse to give up going to the movies. It’s a “little luxury” they’ve always enjoyed, and will continue to do so. Plus, with the value proposition presented by Alamo, a great dinner and a great movie together, we are positioned to keep growing.
“North American box office revenues saw its first $1 billion January in Hollywood history.” - The Wall Street Journal February 2, 2009
As a franchisee you’ll also benefit from the continuous promotional juggernaut that is Hollywood’s new releases. Where most restaurant concepts are required to continually reinvent their menus or advertise their specials, the Alamo has the world’s biggest stars driving people to the theater. Now is your chance to capitalize on the franchise concept with serious star power.
With Alamo, you get the star treatment.
When you become part of the Alamo Drafthouse Cinema franchise family, you’ll benefit from a well-planned lineup of support and training.
Comprehensive Training
Comprehensive training in the areas of administrative procedures, unit operations and maintenance, product ordering, suggested pricing guidelines, sales and marketing, promotions and much more.
Site Selection
We’ll provide you with guidelines and advice for choosing an appropriate location for your franchise.
Purchasing
You will receive the benefit of volume pricing options we negotiate for the benefit of all members of the Alamo Drafthouse Cinema franchise system.
Film Booking
We’ll provide turn-key film booking support to keep you in the pipeline of the most up-to-date Hollywood releases specifically tailored to your market.
Marketing Assistance
Professionally produced advertising materials will help you effectively market on the local level.
Special Event and Film Festival Support
Special events and film festivals have made the Alamo famous. We’ll help you create and produce your own special events.
Pre-Show
The Alamo Media Department will send you our unique pre-show reels tailored to the specific film you’re showing. The pre-show will entertain your guests and highlight your special event programming and other promotions.
Operations Manual
You’ll receive an in-depth operations manual that’s packed with information on operating an Alamo Drafthouse Cinema franchise.
Ongoing Support
You’ll benefit from ongoing support in operations and marketing. A trained regional field manager will make regular visits to your location to help you operate at maximum efficiency.
WHO WE’RE LOOKING FOR
We are looking for the right visionary leader to help take our branded experience into new markets and dominate.
We are looking for someone: - With restaurant operating experience
- Who has the vision to excel in a breakthrough category
- With a net worth of $1,000,000
- Prepared to invest between $1,250,000 and $2,785,000, including a $75,000 franchise fee (Discounts available for area developers)
To move closer towards owning your own Alamo Drafthouse Cinema, fill out the form below or call us at (512) 219-7800.
*Average gross sales volume based on venues open at least 24 months.
**Same store sales increase based on venues open at least 24 months during the 53-week fiscal 2008 versus the 52-week fiscal 2007.
Segment: full-service
Location: New England, Middle Atlantic, East No. Central, West No. Central, South Atlantic, East So. Central, Mountain, Pacific
Total capital investment: $1,250,000 - $2,785,000
Liquid capital requirements:
Net worth requirements: $1,000,000
Financing assistance:
No
Training and support: Yes
CLICK HERE TO REQUEST CONTACT |
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